btcuniversity
How To Build Your Personal Brand On Instagram
54 min

How can you stand out from the crowd? The secret is showing PERSONALITY! We’ll give you examples of how humanizing your content can mean big benefits behind the chair from social stars who have a combined 1,000,000+ Instagram followers. Plus we’ll go in depth on why Instagram Stories, YouTube and Facebook/Insta Live are crucial to your success.

You Will Learn

Examples of “personality” posts and takeaway tips

Expert advice on sharing without oversharing

How to engage with your Instagram followers and build an authentic personal brand

What NOT to post to your hair page

How to use Instagram Stories to achieve your goals

Why Facebook Live, Insta Live and YouTube are important and how you can get started on all three

The dos and don’ts of personal branding on Instagram

The difference between a personal page and a hair page and whether you need both

Upcoming Courses

36 min
Premiering:
Mon. Nov 11 @ 9:00 am CT

Low-Maintenance Layers

Make cutting layers easy and seamless in this exclusive class with #ONESHOT Winner Victoria Schrager.

@victoria.hairart

Suggested Courses

1 hr 28 min

(

7

)

Instagram Virgins: Build Your Business Online

Overcome the overwhelm and learn tailored strategies from BTC's social media experts.

@marybehindthechair, @kevin.givens, @haleygable

1 hr 35 min

(

15

)

Photography 101: Take Better Hair Photos

Learn expert tips for capturing killer salon photos and viral videos from content experts.

@mickeycolonjr, @shmeggsandbaconn, @marybehindthechair